COMPARITIVE PHARMACOECONOMIC STUDY OF GENERIC AND BRANDED PRESCRIPTIONS

Durgeswari Matcha; V Sridevi Vakkanti; Meghana Thummuru; Pavan Shere; Bhanu Prakash  Pullamoni; Vamshi Krishna  Valluri; mallik Arunabha

doi:10.38022/ajhp.v6i1.126

Durgeswari Matcha B.Pharm Research Scholar, Marri Laxman Reddy Institute of Pharmacy, Dundigal, Medchalmalkajgiri (dist.), Hyderabad, Telangana, India-500043.
V Sridevi Vakkanti Associate Professor, Department of Pharmaceutics, Marri Laxman Reddy Institute of Pharmacy, Dundigal, Medchalmalkajgiri (dist.), Hyderabad, Telangana, India-500043.
vvsreedevi@yahoo.com
Meghana Thummuru B.Pharm Research Scholar, Marri Laxman Reddy Institute of Pharmacy, Dundigal, Medchalmalkajgiri (dist.), Hyderabad, Telangana, India-500043.
Shere Pavan B.Pharm Research Scholar, Marri Laxman Reddy Institute of Pharmacy, Dundigal, Medchalmalkajgiri (dist.), Hyderabad, Telangana, India-500043.
Bhanu Prakash Pullamoni B.Pharm Research Scholar, Marri Laxman Reddy Institute of Pharmacy, Dundigal, Medchalmalkajgiri (dist.), Hyderabad, Telangana, India-500043.
Vamshi Krishna Valluri B.Pharm Research Scholar, Marri Laxman Reddy Institute of Pharmacy, Dundigal, Medchalmalkajgiri (dist.), Hyderabad, Telangana, India-500043.
Mallik Arunabha Principal & Professor, Department of Pharmacology, Marri Laxman Reddy Institute of Pharmacy, Dundigal, Medchalmalkajgiri (dist.), Hyderabad, Telangana India-500043.

DOI https://doi.org/10.38022/ajhp.v6i1.126

Abstract

The present study emphasizes the pocket impact of branded and generic medicines in selected pharmacies located in Hyderabad, India. The augmented medication expenditure demands the use of cost-effective pharmacotherapy. Generic medicines, which are bioequivalent to branded medicines, offer significant price advantages. Government initiatives like PMBJP play an important role in encouraging the use of quality generic medicines and private models like Generic Aadhaar were also reviewed to understand their role in promoting generic medicine utilization. An observational cross-sectional study across five retail pharmacies was carried out. Data on name of the drug, strength, dosage form, and retail price were collected from prescriptions and analysed. Percentage price variation ranged from 3% to 72% across major therapeutic categories. More savings were seen in the category of antidiabetics, analgesics and antibiotics which are commonly prescribed drugs. The observations made pose a potential impact on patient’s pocket. Increased use of generic medication can improve medication adherence, access to health care ultimately implied by affordability.

Keywords: Branded drugs, Generic Aadhaar, pharmacotherapy, affordability, observational study

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